AvaTrade has launched a new in-house, multi-asset trading platform that incorporates AI-driven fundamental and technical analysis. The broker says the system is designed to generate trading signals and market insights for its retail clients.
London's trading industry is coming home!
Daire Ferguson, AvaTrade’s chief executive, said the platform has been developed using more than 20 years of the broker’s historical trader-behaviour data.
“This marks a real step forward, and it is one we will keep building on,” Ferguson said. “Because we develop the platform ourselves, we can keep refining it around how people actually trade and add what our clients ask for next.”
Beyond the AI analysis, the platform includes a customisable drag-and-drop workspace, consolidated alerts, news and heatmaps, a combined view of open positions and account metrics, and cross-device continuity between web and mobile.
The broker also said the new platform will support both novices and more experienced traders.
Platform Launch Follows FXCM Deal
The launch comes weeks after AvaTrade agreed to acquire the majority of FXCM Group’s business and brand rights, bringing two long-established CFD brokers under the AvaTrade Group umbrella.
Financial terms were not disclosed. AvaTrade positioned the transaction as a major expansion of its global footprint and technology-led product strategy.
“Our ambition is to help shape the next phase of global online trading,” Ferguson said. “By combining FXCM’s established market presence with AvaTrade’s technology and product innovation, we aim to expand our global reach and build a stronger, more diversified trading group.”
This article was written by Adonis Adoni at www.financemagnates.com.
Source: Finance Magnates
